Three strategies are most important for travel agencies.
1. SEO
2. Power of Content
3. Paid Ad
👉SEO:
Identify the keywords and create pages according to that.
Keywords don’t have to be popular, but Keywords must be relevant to your packages.
Also, it would be best if you found out the keywords SV should be good and consider competitors.
You can also create a Micro website for that. Leads are essential here. So if you fight with solid keywords, those are the most popular. Then it will take a long time to get rank and provide you leads. Maybe you do not get the rank on google. So try with many keywords that have SV and are relevant to your packages and make different pages with the various keywords. Then you will get ranked easily in a short time, and every keyword provides you with leads.
But most marketers make mistakes here when using “Best travel agency in …..”. How many times you will it take to get customers?
👉Blog is Key:
Create content around popular long tail keywords. Suppose five places to visit in Switzerland, the Best season to visit Zermatt.
Just depend on your packages and services, so you can find long tail keywords similar to your packages and services and write an informative blog with that keywords. So you can convert traffic from your blog to service pages.
👉Leverage Quora Similar To Blog
Go to the Quora platform, find a similar question with your keywords, provide your positive answer, and submit your website or service page link. Because Quora rank on google, so maybe your answer rank on google. As a result, people go to your answer and convert to your pages by searching.
👉Create Reels Of your Visit>They have high potential going viral>Route your traffic link in Bio.
When your guide visits somewhere with your customer team, create videos and edit those. Then post it on Instagram and upload it on YouTube with a keyword title.
👉Do influencer marketing with travel vlogger
👉Identify Travel related interest in Facebook Ads-Drive traffic to a landing page. And call them back at the right time when they fill up the form through a landing page.
In the travel industry, offers and packages are the most important.
👉Run paid Ads on google>Landing page with package offers
👉Make sure you are collecting data.
Note: We are available for a free consultation in a 15 min meeting. We provide digital marketing services for every type of business. Website Design and Development are also Available.
